Helvetica

Originally known as Haas Grotesk, Helvetica was created at the Haas Type Foundry near Basel in 1957 by Swiss graphic artist Max Miedinger and Haas business manager Eduard Hoffmann. Their goal was to design a typeface that was “well conceived, discreet enough and tempered, matter of fact, soft and flowing with harmonious and logically structured forms.”

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Official Swiss Railways Watch

The simple design, the unmistakable easy-to-read face, distinctive hands and the famous red seconds hand have made the Mondaine collection successful the world over. Ingenuity and simplicity are the elements, which often distinguish an attractive piece of design from a truly iconic design classic.

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